For law firms & professional services
Every new-client enquiry, answered and routed — never to voicemail
Ansela is an AI phone receptionist for law firms and professional services. She answers every call in your firm's own voice, captures new-client enquiries cleanly, and routes the calls that need a person — 24/7, on the first ring.
The call you can't afford to miss
A new-client enquiry rarely rings twice. If your line goes to voicemail — or to a clerk who's already on another matter — that instruction often goes straight to the next firm on the list. Ansela answers every call on the first ring, in your firm's own voice, and never sends a caller to voicemail.
She works around the clock: after hours, over the weekend, and when several people call at once. Whether it's a prospective client ringing at nine in the evening or three enquiries landing in the same ten minutes, each one is answered, handled properly, and logged — nothing slips.
Professional handling, clean routing
Ansela greets every caller warmly and professionally. She learns your firm's services, hours and fees from your website, so she can answer the common questions — “do you handle conveyancing?”, “what are your opening hours?”, “how do I book an appointment?” — without missing a beat.
For a genuine new-client enquiry she captures the details cleanly — name, number and what they were calling about — into your CRM, and can book the initial consultation straight into your diary. She's more than a message pad: the appointment is written in, and the lead is there waiting for you.
When a call needs a person, she routes it. She can put urgent calls through and take a proper message for the rest, so partners aren't interrupted for a query the front desk can settle. And when she meets something she can't answer, she does what a good receptionist does — takes the details, tells the caller someone will be in touch, and logs it. New to the idea? Here's how an AI receptionist works. She looks after other professional front desks too, from estate agents to clinics.
A human answering service vs Ansela
A human answering service
- Answers within staffed hours or as overflow — not always your whole call volume
- Many tiers only take a message (Face For Business publishes a “Message Only” plan) — someone still has to call the client back
- Charged per call or per minute at human rates, broadly 60p–£1.50/min
- Positions on “real people, not automated voices” — AnswerConnect states this explicitly on its marketing
Ansela
- Answers every call, first ring, 24/7 — after hours, weekends, several at once, no voicemail
- Books the consultation straight into your diary and captures the enquiry into your CRM — not just a message
- Flat monthly plans with bundled minutes at roughly 10p/min, and unlimited callers
- Routes and transfers: puts urgent calls through, takes a clean message for the rest
The trust question is a fair one — incumbents position on “real people, not AI”. So listen to Ansela's first call before she takes a real one. She's a natural, warm British voice — not a phone menu — and she understands accents, interruptions and follow-ups.
What the alternatives cost
Most of the UK market is human or hybrid answering, priced at human rates. Figures below are taken from each provider's own pricing or marketing; where a company doesn't publish fixed tiers, the figure is a third-party estimate, not a quoted price.
| Service | Price | Notes |
|---|---|---|
| Moneypenny | Bespoke, premium | Human telephone-answering / outsourced receptionist; premium positioning |
| AllDayPA | No published tiers | Human, “a real person”; third parties estimate ~£90–£210/mo + ~£1/min on a 30-day contract |
| Face For Business | from £49/mo | Human named PAs; “Message Only” from £99/mo; “Inclusive Minutes” from £115/mo adds evening/weekend + CRM integrations |
| AnswerConnect | ~$350–$575/mo | Human; only 200–400 minutes; positions on “real people, not automated voices” |
| Answer.co.uk | £2.20+VAT per call | PAYG human, contract-free; also its own AI receptionist at £10/mo + £0.85/call |
| Verbatim | Bespoke | Human; differentiates on a 30-day money-back guarantee, transfers included, unused calls roll over |
| Smith.ai (US) | from ~$95/mo | AI-first with human backup, law-firm focus, CRM integrations; entry tier covers 50 calls |
Human per-minute rates sit broadly in the 60p–£1.50/min band — roughly an order of magnitude more per minute than Ansela's ~10p/min bundles. Estimated figures above are not published prices.
Ansela pricing
Every plan includes setup, a UK number and unlimited callers. Minutes are talk time; change or cancel anytime. For firms that need routing, the Team plan adds transfer rules and business hours. See full pricing.
| Starter | £99/mo | 1,000 mins — sole practitioners, ~20 calls/day — 15p/min after |
| Team | £279/mo | 3,000 mins — growing firms — adds transfer rules & business hours — 12p/min after |
| Scale | £499/mo | 5,000 mins — high volume — adds priority voice quality — 8p/min after |
Common questions
Does she really sound human?
Yes — a natural, warm British voice, not a phone menu. She understands accents, interruptions and follow-up questions, and she knows your firm's services, fees and hours. You can listen to her first call before she ever takes a real one.
What if she can't answer a caller's question?
She does what a good receptionist does: takes the details, tells the caller someone will be in touch, and logs it. She can put urgent calls through straight away and take a proper message for the rest.
Can she route calls to the right person?
Yes. She puts urgent calls through and takes a clean message for everything else. The Team plan adds transfer rules and business hours, so you decide what goes where and when.
Do we keep our existing number?
Yes — Ansela keeps your firm's existing number. If you need a new line, a UK number is provisioned for you.
How quickly can we be live?
About ten minutes. There's no card needed to try the setup, callers are unlimited, and you can cancel anytime.
Is this only a phone service?
Ansela is the front of a full CRM and booking platform, bookeasy.ai — diaries, clients, follow-ups. Start with the phone and switch the rest on when you're ready, with no migration.
Never lose another enquiry to voicemail.
Set Ansela up in about ten minutes. She keeps your existing number, there's no card to try the setup, and you can listen to her first call before she takes a real one. Cancel anytime.
Start your receptionist